Point B's work was sophisticated but the content wasn't reflecting that. I translated consulting jargon into bold, concise messaging that led with results and resonated with executive and decision-maker audiences.

I developed buyer persona-driven content frameworks aligned to GTM priorities across six industries, including healthcare, life sciences, financial services, manufacturing, restaurant, and hospitality. Content was SEO and AEO optimized to increase search visibility and answer engine discoverability.

I ran full-funnel social campaigns end to end, positioning Point B's consulting services alongside technology, AI, and SaaS partner solutions to drive awareness, build brand authority, and drive lead captures.

Every campaign was coordinated across social and landing pages, with content aligned to GTM launch dates to ensure marketing and business development were moving in the same direction.

Before I joined the team, social media was being managed and reported on channel by channel with no unified view of what was going out or how it was performing.

I brought Sprout Social into the workflow to centralize campaign management, giving the team a single place to plan, schedule, and monitor all content. A public-facing content calendar gave team members visibility into upcoming posts, and the platform's reporting capabilities allowed for deeper campaign optimization and next-level performance insights that weren't possible before.

I launched a LinkedIn employee advocacy program using Sprout Social, building industry-specific toolkits, training materials, and tailored messaging that made it easy for employees to share content with their own networks.

The program increased employee participation by 111%, extending Point B's reach well beyond the brand page.

I continuously tested and optimized creative formats, messaging, and posting cadence across carousels, video, and static content to improve performance and engagement.

I also leveraged AI-powered tools throughout the campaign process, from planning and copy development to creative iteration and data analysis, enabling faster reporting, smarter testing, and more personalized content at scale.

Point B's presence was further grown through strategic engagement with industry thought leaders, news outlets, and partner content to amplify visibility and drive page visits.