Content & Messaging

• Translated consulting jargon into bold, concise messaging that resonated with executive and decision-maker audiences, leading with results before the story behind them

• Developed buyer persona-driven content frameworks aligned to GTM priorities across healthcare, life sciences, financial services, manufacturing, restaurant, and hospitality industries

• Produced SEO and AEO optimized content to increase search visibility and answer engine discoverability

Campaign Execution

• Executed full-funnel organic and paid social campaigns positioning Point B's services alongside technology, AI, and SaaS partner solutions, driving awareness, lead capture, and pipeline contribution through coordinated social and landing page efforts

• Managed end-to-end campaign operations in Sprout Social, maintaining a content calendar aligned to GTM launch dates, tracking performance, and reporting insights to inform ongoing optimization

• Tested and optimized creative formats, messaging, and posting cadence across carousels, video, and static content to improve performance and engagement

Employee Advocacy

• Launched a LinkedIn employee advocacy program using Sprout Social, providing industry-specific toolkits, training, and tailored messaging that increased employee participation by 111%

Tools & Optimization

• Leveraged AI-powered tools to streamline market research, campaign planning, copy development, creative iteration, and data analysis for faster reporting, testing, and personalization

• Grew Point B's presence through strategic engagement, commenting on industry thought leaders, news outlets, and partner content to amplify visibility and drive page visits