Storytelling & Copywriting
Good storytelling changes minds, moves people to act, and builds trust with your audience.
I write content that meets people where they are, from B2B thought leadership and award content that positions organizations as industry leaders, to nonprofit narratives that turn impact into action. Optimized for SEO and AEO to reach the right audiences.
Read some of my work below.
Nonprofit Writing Samples
Most people assume fostering requires a two-parent home. Ashley proved otherwise.
I interviewed Ashley and wrote her story to reach single women who felt fostering wasn't possible for them. Published as part of a broader multichannel campaign across social, web, and email, this piece showed that you don't have to be married to provide love to a child.
A Purpose in the Waiting
There are 6,000 children in foster care in Alabama. Hannah is one of them, and her story is why donors keep giving.
I took her journey from abandoned and homeless at 16 to college graduate with two degrees and shaped it into a fundraising narrative that showed donors exactly what their support made possible. The piece was part of a broader campaign with tailored messaging across social, web, direct mail, and email.
Hannah’s Journey to a Brighter Future
Two brothers went from homeless teenagers to college graduates with engineering careers.
I wrote their story so donors could see exactly what their giving made possible. The piece was part of a broader fundraising campaign with tailored messaging across social, email, web, and the donor newsletter.
From Homeless to Hopeful
Most people in the pew already want to help a foster kid. They just don't know where to start.
I crafted this messaging to help church audiences visualize walking alongside foster kids from day one, whether that meant fostering, volunteering, praying, or giving. This bulletin insert was part of a broader Day One Offering toolkit designed to equip churches with everything they needed to make the campaign a success, including a sermon outline, supporting slide deck, and how-to guide.
Day One Church Offering Materials
B2B Writing Samples
Winning an award is only as powerful as the story behind it.
I crafted this web announcement to transform a Best Places to Work recognition into content that tells candidates exactly why Point B is worth their attention and makes employees proud to say where they work.
Point B Named on 9 Best Place to Work Lists by Built In
Redefining Employee Health & Wellness with Innovative Tech-Powered Benefits
Most employees don't know what benefits they have until they need them. This article changes that.
This article I wrote translates Point B's tech-powered wellness offerings into a story that makes employees want to use them, and candidates want to apply.
A Rising Star award means nothing if no one reads about it.
I crafted this web announcement to turn Henry's recognition into a credibility signal for Point B's clients and a recruiting asset for top talent.
Henry Frenzel Named 2025 Rising Star for Excellence in Strategy Consulting
Building Skills, Community, & Momentum for Emerging Leaders at Point B
Career growth doesn't happen by accident.
I wrote this piece to show how Point B intentionally develops its emerging talent, making it a compelling read for candidates and current employees alike.