The Writing Behind the Work: B2B and Nonprofit Samples
Good storytelling changes minds, moves people to act, and builds trust with your audience.
I write content that meets people where they are, from B2B thought leadership and award content that positions organizations as industry leaders, to nonprofit narratives that turn impact into action. Optimized for SEO and AEO to reach the right audiences.
Read some of my work below.
Nonprofit Writing Samples
A Purpose in the Waiting
Most people assume fostering requires a two-parent home. Ashley proved otherwise.
I interviewed Ashley and wrote her story to reach single women who felt fostering wasn't possible for them. Published as part of a broader multichannel campaign across social, web, and email, this piece showed that you don't have to be married to provide love to a child.
Hannah’s Journey to a Brighter Future
There are 6,000 children in foster care in Alabama. Hannah is one of them, and her story is why donors keep giving.
I took her journey from abandoned and homeless at 16 to college graduate with two degrees and shaped it into a fundraising narrative that showed donors exactly what their support made possible. The piece was part of a broader campaign with tailored messaging across social, web, direct mail, and email.
From Homeless to Hopeful
Two brothers went from homeless teenagers to college graduates with engineering careers.
I wrote their story so donors could see exactly what their giving made possible. The piece was part of a broader fundraising campaign with tailored messaging across social, email, web, and the donor newsletter.
Day One Church Offering Materials
Most people in the pew already want to help a foster kid. They just don't know where to start.
I crafted this messaging to help church audiences visualize walking alongside foster kids from day one, whether that meant fostering, volunteering, praying, or giving. This bulletin insert was part of a broader Day One Offering toolkit designed to equip churches with everything they needed to make the campaign a success, including a sermon outline, supporting slide deck, and how-to guide.
From Volunteering to Fostering
Many people want to help foster children but aren’t sure where to begin. Sometimes, the first step is simply showing up.
I worked with Amanda, a foster mom, to help tell her story in her own words to show how volunteering can open the door to deeper involvement in foster care. The piece highlights how one couple’s decision to serve eventually led them to become foster parents, showing readers how small steps can grow into life-changing impact.
B2B Writing Samples
Point B Named on 9 Best Place to Work Lists by Built In
Winning an award is only as powerful as the story behind it.
I crafted this web announcement to transform a Best Places to Work recognition into content that tells candidates exactly why Point B is worth their attention and makes employees proud to say where they work.
Redefining Employee Health & Wellness with Innovative Tech-Powered Benefits
Most employees don't know what benefits they have until they need them. This article changes that.
This article I wrote translates Point B's tech-powered wellness offerings into a story that makes employees want to use them, and candidates want to apply.
Henry Frenzel Named 2025 Rising Star for Excellence in Strategy Consulting
A Rising Star award means nothing if no one reads about it.
I crafted this web announcement to turn Henry's recognition into a credibility signal for Point B's clients and a recruiting asset for top talent.
Building Skills, Community, & Momentum for Emerging Leaders at Point B
Career growth doesn't happen by accident.
I wrote this piece to show how Point B intentionally develops its emerging talent, making it a compelling read for candidates and current employees alike.